Milky’s Fold

The space evolves the iconic, innovative designs of the first two locations, but with a twist. Rather than being expressed in a new material, Milky’s distinctive elongated diamond is unfolded into three dimensions. Metal, wood and stone surfaces were used to create the 3d pattern. Creative thinking found functional uses for the shape which is apparent in the shelving, displays, even a door handle.

One of the standouts of the space are the wooden diamonds faceted along the bar wall. More than three hundred pieces were cut, fit, and glued into the fluting and placed by hand to create a brand moment that is subtle, instead of overbearing.

Milky’s shares the space with a locally loved barbershop, The Fitting Room. Simone had to navigate a narrow functional and aesthetic overlap of the two businesses. Materials, forms, and colours were coordinated to work between the shops, while details distinguished them.